Having an effective content strategy is the cornerstone of an organizations web presence. It is essential to making your business valuable to your target audience. An investment in content will help you drive traffic to your website, rank higher in search engines, and ultimately convert web traffic to web sales or donations.
A smart, well rounded content marketing initiative will bridge the gap between your consumer’s needs and the unique solution you have to offer to them. Below are a listing of some of the services Little Cottage Services offers.
Content Strategy Session
- Analysis of current online presence
- Analysis of current marketing strategy
- Define your reader, your unique solution to their problem, and your content goals
Strategic Content Marketing Initiative
- Define your reader, your unique solution to their problem, and your goals
- Determine how and where your readers are going to find you
- Produce your content & publish it on time in relation to your goals
- Measure & Optimize Your Marketing Investment – Stop Talking & Listen
- Custom website design
- Website set up
- Website hosting
- SEO consideration
- Visitor activity reporting
- Tools for self-management
Search Engine Optimization
- Keyword analysis
- Competitive market research
- Website optimization
- Search engine marketing recommendations
- Ranking reports
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